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Natural Products a Growing Trend in the Beauty Industry

Posted on Wednesday, July 09, 2008 - 12:16 AM

Skin care and bath products made of all natural ingredients are a quickly growing trend in the general beauty industry.

Natural Products a Growing Trend in the Beauty Industry

The beauty industry world wide is seeing a large and growing demand for skin care and bath products made with all natural, and in some cases organic ingredients. The trend is growing quickly and encompasses all categories of consumer and professional beauty products. As knowledge and education among consumers increases about what makes a skin care product "natural" or "organic," many retailers are finding their clients demanding more of these products instead of the traditional cosmetics.

One retailer that has received a growing chorus of calls for more variety of natural skin care and beauty products is Cleopatra's Choice. Responding to client demands, the company recently introduced a new line of handmade and natural soap and a makeup line which doesn't contain "parabens" and other ingredients considered harmful or "unnatural." The online vendor has added about ten different soaps made only with all natural ingredients with names such as "Green Tea with Grapeseed Oil" and "Creamy Cucumber Delight". The soap is hand made by a company called Avvya which specializes in all natural and organic soaps.

Bath and body products which use only natural or organic ingredients are hard to find primarily because it is difficult to preserve them and give them a shelf life longer than a few weeks. Many chemicals which have recently been found to be harmful to the skin are actually preservatives which extend the skin care product's shelf life for a period of over a year. Such is the case with the infamous parabens ingredient which has gained the most notoriety as potentially being a cancer causing agent and is found in many over the counter cosmetics.

"We hear it day in and day out from our customers," says Sharon Allen, founder of Cleopatra's Choice, "the demand for natural and organic skin care and beauty products is just something that we can't ignore. Our customers are demanding a wider selection of all natural products and we have to listen to what they want."



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